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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

Joseph H. Boyett, Jimmie T. Boyett

ISBN: 978-0-471-43426-9 February 2003 252 Pages

 E-Book

$16.99

Description

  • Discusses the newest marketing concepts.
  • The Guru name is synonymous with expert, candid advice.
  • The Guru format provides an easy reference to a wide range of ideas and practices.
Introduction.

Chapter 1. The Future of Marketing.

Chapter 2. All You Need Is a Brand.

Chapter 3. All You Need Is Brand Management.

Chapter 4. All You Need Is a Customer Relationship.

Chapter 5. All You Need Is Customer Equity.

Chapter 6. All You Need Is Buzz.

The Gurus.

Notes.

Bibliography.

Index.