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The Handbook of Language and Globalization

The Handbook of Language and Globalization

Nikolas Coupland (Editor)

ISBN: 978-1-444-32406-8 October 2010 Wiley-Blackwell 672 Pages

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The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research.

  • The first volume to assemble leading scholarship in this rapidly developing field
  • Features new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research
  • Comprehensive coverage is divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities
  • Covers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others 
  • Winner of the British Association for Applied Linguistics book prize 2011
List of Illustrations viii

Acknowledgments x

Introduction: Sociolinguistics in the Global Era 1
Nikolas Coupland

Part I Global Multilingualism, World Languages, and Language Systems 29

1 Globalization, Global English, and World English(es): Myths and Facts 31
Salikoko S. Mufwene

2 Language Systems 56
Abram De Swaan

3 The Global Politics of Language: Markets, Maintenance, Marginalization, or Murder? 77
Tove Skutnabb-Kangas and Robert Phillipson

4 World Languages: Trends and Futures 101
Ulrich Ammon

5 Language Policy and Globalization 123
Thomas Ricento

6 Panlingual Globalization 142
Jonathan Pool

7 The Spread of Global Spanish: From Cervantes to reggaetón 162
Clare Mar-Molinero

8 New National Languages in Eastern Europe 182
Brigitta Busch

Part II Global Discourse in Key Domains and Genres 201

9 Localizing the Global on the Participatory Web 203
Jannis Androutsopoulos

10 Globalizing the Local: The Case of an Egyptian Superhero Comic 232
Theo van Leeuwen and Usama Suleiman

11 Language and the Globalizing Habitus of Tourism: Toward A Sociolinguistics of Fleeting Relationships 255
Adam Jaworski and Crispin Thurlow

12 Globalization and Language Teaching 287
David Block

13 Discursive Constructions of Global War and Terror 305
Adam Hodges

14 Has God Gone Global? Religion, Language, and Globalization 323
Annabelle Mooney

Part III Language, Values, and Markets under Globalization 347

15 Language as Resource in the Globalized New Economy 349
Monica Heller

16 Language and Movement in Space 366
Jan Blommaert and Jie Dong

17 Indexing the Local 386
Barbara Johnstone

18 Ecolinguistics and Globalization 406
Arran Stibbe

19 The Chinese Discourse of Human Rights and Glocalization 426

20 Meanings of 'Globalization': East and West 447
Peter Garrett

21 Languages and Global Marketing 475
Helen Kelly-Holmes

Part IV Language, Distance, and Identities 493

22 Shadows of Discourse: Intercultural Communication in Global Contexts 495
Claire Kramsch and Elizabeth Boner

23 Unraveling Post-Colonial Identity through Language 520
Rakesh M. Bhatt

24 At the Intersection of Gender, Language, and Transnationalism 540
Ingrid Piller and Kimie Takahashi

25 Globalization and Gay Language 555
William L. Leap

26 Metroethnicities and Metrolanguages 575
John C. Maher

27 Popular Cultures, Popular Languages, and Global Identities 592
Alastair Pennycook

28 Global Representations of Distant Suffering 608
Lilie Chouliaraki

29 Global Media and the Regime of Lifestyle 625
David Machin and Theo van Leeuwen

Index 644

“Overall, The Handbook of Language and Globalization succeeds in providing the reader with insightful analysis at the intersection of language and globalization. With its broad scope and inclusion of useful research topics, the volume can be considered as an open gate for a wider field of study and research in sociolinguistics. It also provides a stimulating and complex picture of the
state of theory and practice in the area of language and globalization.”  (Linguist, 18 October 2012)

“An enlightening and engaging collection by eminent international scholars. A major resource for the study of theoretical and pragmatic approaches to Global English, including concerns about ‘marginalization’ and ‘murder’ of languages.”

Braj B.Kachru, Professor Emeritus, University of Illinois

“This Handbook provides a fascinating exposition of the complex, multidimensional nature of globalization as it pertains to the world's languages. Coupland has marshalled authors at the forefront of their fields who offer a diversity of approaches and do not flinch from disputes and challenging questions. I suspect that this book will transform the discourse on globalization within linguistics and will impel a reconsideration of whether linguistic diversity is inevitably impacted by global processes.”
Margaret Florey, Resource Network for Linguistic Diversity

Winner of the BAAL 2011 Book Prize