Sink or swim - Introduction.
1. Gauging the sea - understanding where we are.
What do we mean by innovation?
The importance of innovation.
The current status of innovation - a view from the Innovation Exchange.
Change is the only constant.
Drivers of change.
2. Rising tides - establishing an urgency.
The rapids of change - Gary Hamel, Strategos.
3. Fishing where the fish are - the need to focus.
Strategy and vision.
Throwing a brand a lifeline - P-Y. Gerbeau, former CEO of the Millennium Dome in London.
Context and constraints.
Walking on water - how to win by breaking the rules - Costas Markides, London Business School.
The role of communication.
The issue of measurement.
4. Riding the wave - how to make it happen.
Where ideas come from.
Freak waves - make the most of them - Gareth Jones, formerly Head of Human Resources at the BBC
The role of market research.
From concept to implementation.
A note on processes.
Approaches to infusing innovation.
Keeping innovation afloat - innovation as a cycle of tension and tranquillity - Stephen Moon, GlaxoSmithKline, and Ben Bryant, London Business School.
5. Riding on the crest of the wave - how to stay on top.
The role of leadership.
Finding the fish and aligning the fleet - making innovation an everyday capability - Jens Maier and Ian Owen, Zurich Financial Services.
The role of the human resource (HR) department.
6. Endless as the sea - innovation challenges.
Future innovation challenges.