DescriptionFocusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at the Innovation Exchange (IE) conference in November 2001. Through interviews with various companies, the book identifies the best and worst practices in innovation strategy. Three main topics are discussed in detail: trends, challenges, and paradoxes. Utilizing practical and academic knowledge, with a strong reliance on real-world applicability, the book will help readers build innovation performance into their companies.
Sink or swim - Introduction.
1. Gauging the sea - understanding where we are.
What do we mean by innovation?
The importance of innovation.
The current status of innovation - a view from the Innovation Exchange.
Change is the only constant.
Drivers of change.
2. Rising tides - establishing an urgency.
The rapids of change - Gary Hamel, Strategos.
3. Fishing where the fish are - the need to focus.
Strategy and vision.
Throwing a brand a lifeline - P-Y. Gerbeau, former CEO of the Millennium Dome in London.
Context and constraints.
Walking on water - how to win by breaking the rules - Costas Markides, London Business School.
The role of communication.
The issue of measurement.
4. Riding the wave - how to make it happen.
Where ideas come from.
Freak waves - make the most of them - Gareth Jones, formerly Head of Human Resources at the BBC
The role of market research.
From concept to implementation.
A note on processes.
Approaches to infusing innovation.
Keeping innovation afloat - innovation as a cycle of tension and tranquillity - Stephen Moon, GlaxoSmithKline, and Ben Bryant, London Business School.
5. Riding on the crest of the wave - how to stay on top.
The role of leadership.
Finding the fish and aligning the fleet - making innovation an everyday capability - Jens Maier and Ian Owen, Zurich Financial Services.
The role of the human resource (HR) department.
6. Endless as the sea - innovation challenges.
Future innovation challenges.