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The International Business Blueprint

The International Business Blueprint

Sylvester O. Monye

ISBN: 978-0-631-19665-5

Sep 1997, Wiley-Blackwell

264 pages

Select type: Paperback

Out of stock

$74.95

Description

The International Business Blueprint provides a concise introduction to international business for students at all levels.
List of figures.

List of tables.

List of exhibits.

Preface.

Acknowledgements.

Part I: International Business: An Overview.

1. Introduction to International Business.

2. Institutional Framework and Economic Theories.

3. International Business Environments.

4. International Market Entry and Development Strategy.

Part II: Functional Areas of International Business.

5. International Marketing.

6. International Finance.

7. International Production.

8. International Human Resource Management.

Part III: Managing International Business.

9. Global Strategic Management.

10. Corporate Responsibility.

11. Implementing and Controlling International Business Strategy.

12. The Future of Multinational Business.

Bibliography.

Index.

* Multi-disciplinary text in international business offering a good balance between scope and depth.
* Covers all the key aspects of international business including the functional areas.
* Clearly set out with good use of examples, boxed exhibits, summaries and case studies.
* Strong and global approach.