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The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct

The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct

Francis Cholle

ISBN: 978-1-118-07754-2

Oct 2011, Jossey-Bass

288 pages

In Stock



A dynamic new way to understand intuition, already implemented around the world at top companies and business schools

Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct.

  • Explores the tension between linear efficiency and random play, and the synergy between reason and instinct
  • Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence
  • Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry

The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.

Preface xiii

Introduction: Why We Need the Intuitive Compass xix

The Intuitive Compass xxvii

Part One Human Nature Beyond the ConsciousMind 1

1 The Need for a New Intelligence or The Serious Role of Play 3

2 The Power and Purpose of Instinct and Intuition 27

Part Two A Novel Model and Skill Set 59

3 The Intuitive Compass: A Model for Creativity and Agility 61

4 Intuitive Intelligence: Rethinking theWay We Think 95

Part Three From Theory to Practice 121

5 A Practical Approach to Driving Innovation for Sustainable Growth 123

6 The Intuitive Compass in Action 159

7 The Next Generation of Business: Moving From Selling to Serving to Leading 191

Epilogue 215

Decoding Your Intuitive Compass for Decision Making 219

Notes 225

Acknowledgments 239

About the Author 241

Index 243

""Give your intuition a much-needed workout. In this intriguing exploration into the mysteries of the unconscious, Cholle teaches us how to reclaim the power of our instincts.""
—Rom Brafman, coauthor, Sway and Click

""The Intuitive Compass demonstrates that intuitive intelligence is an essential tool and shows us how to re-wire the way we think to take into holistic consideration the necessary interdependence between business, nature, society and culture. A must-read for the curious mind.""
—Jochen Zeitz, executive chairman, Puma and chief sustainability officer, PPR

""Working with Francis Cholle has been more than exciting: it is always very inter­esting and very stimulating. The Intuitive Compass helps reach the root cause of any business challenge systematically and enriches any thought process with depth and rich perspectives. I only wish I had met him earlier in my career.""
—Guillaume de Lesquen, worldwide president, Ralph Lauren Fragrances

""Francis Cholle's insights into the radical changes the business world is undergoing are invaluable. I highly recommend The Intuitive Compass and following the bold direction he outlines in it.""
—Marc Speichert, chief marketing officer, L'Oréal USA

""The Intuitive Compass is not just a concept, it works! From first-hand experience, I know this methodology is both fun and effective. Francis Cholle has decoded the new meaning of success for individuals and organizations in the new economy. In particular, The Intuitive Compass is a must-read for anyone looking to reinvent legacy business models through creative and sustainable innovation.""
—Philippe Guelton, executive VP and COO, Hachette Filipacchi Media US

""So essential in building strategies, intuition is a talent we need to nurture every day. In his stimulating book, The Intuitive Compass, Francis Cholle brilliantly helps us to do so!""
—Mercedes Erra, founder, BETC; executive chairman, Euro RSCG World Wide; managing director, Havas Group

""The Intuitive Compass is a revolutionary new tool for the managerial decision-making process. Its use will significantly impact the ability of managers to create new solutions in the ever-changing business environment. For managers who want to increase their creativity and the ability to look at issues through a new lens, The Intuitive Compass is invaluable.""
—Keith Weigelt, Marks-Darivoff Family Professor of Strategy, Wharton School, University of Pennsylvania

""I was fortunate enough to meet Francis Cholle in 2009, introduce him into our company, and experience The Intuitive Compass in action. This game changing approach to rethinking your business allowed us to re-invent ourselves and break the mold of the past. Despite economic volatility we grew revenue streams profitably, increased our share of the market, and created new opportunities. We now have a successful, innovative team poised to leverage a sea of opportunities in the digital marketplace. I strongly recommend his work and urge you to engage The Intuitive Compass.""
—Nick Matarazzo, CEO, Jumpstart Automotive Group

""The Intuitive Compass is helpful for better decision making. It is a very valuable model to succeed in the fast changing and complex environment of the new economy.""
—Nicolas Kachaner, senior partner & managing director, Boston Consulting Group

""The fast, aggressive competition of today requires enterprises to unleash and stimulate creative thinking (and feeling!) to win. Francis Cholle completely gets where the business is going and knows how to guide leaders to get there. The Initiative Compass makes it tangible, actionable and scalable.""
—Eric Thoreux, chief marketing officer, Essilor Group Worldwide; executive president, Sun and Readers division

""As a physician moving into the medical device industry after 20 years of practice in a University hospital, I was in dire need of a mentor. Francis guided my first steps in this new world and helped me understand how to use my emotion and instinct-dominated mind in a rational corporate environment. His original holistic approach and rich background were instrumental to making this transition successful.""
—Christian Spaulding, M.D., worldwide vice president, medical affairs, Cordis

""Francis Cholle's approach helped Firmenich enormously in re-engineering our focus on creativity with a unique new perspective. The Intuitive Compass makes tangible the intangible and by doing so it helps to inspire and lead creative teams to an optimal level of performance.""
—Jerry Vittoria, president, fine fragrances, Firmenich North America

""With The Intuitive Compass, Francis Cholle presents a revolutionary new approach to unlock the incredible human potential for innovation and creation in any form. Cholle's insights are both compelling and clear and the results he has helped us achieve at Matrix are outstanding!""
—Colin Walsh, vice president / general manager, Matrix

""With The Intuitive Compass, Francis Cholle has developed a breakthrough model for sparking creative thinking and guiding better decision making. It is simple to comprehend and use while honoring the complexity of human nature. The best of any business should come into clearer view when following such an original framework.""
—Roy Pea, David Jacks Professor of Education and Learning Sciences, Stanford University

""The current transformative and transitioning business climate mandates change for any company to survive and thrive. Francis Cholle's innovative, holistic approach to business in the 21st century enables companies to rethink, re-tool and re-invent, ensuring success.""
—Deborah Burns, managing director, American Media International Ventures

""Francis Cholle is the Al Gore of Creativity, evangelizing an ‘inconvenient truth’ of an altogether different kind—that creativity is actually declining at an alarming rate. The Intuitive Compass is a sure path business leaders can use to guide them towards innovation, disruptive thinking, and the creative atmosphere necessary to succeed in today's disorienting business climate.""
—Mike Lundgren, partner and director of innovation strategy, VML (Young & Rubicam)

""What strikes one the most after reading The Intuitive Compass is the lucid and effortless way it leads the reader's mind to look into his/her decision making system-prodding one to reflect that we recognize the role of the gut or intuition in our lives but rarely acknowledge the same in public spaces. The well articulated role of play and how it needs to flow into work, the benefits of sometimes circumventing reason to tap into our reservoir of creativity are not very 'comfortable' suggestions for minds trained to revere reason, logic and tangibles. I love the way the content pushes the reader out of his/her comfort zone to question, reflect, learn, and experience; the book caters to this whole process and at the same time doesn't favor/disfavor any view with force. Francis Cholle's book is a gift to the restless world.""
—Brij Bakshi, director, Doordarshan