Introduction: (Three Seconds).
Chapter 1. The Magic Window.
Chapter 2. The Core Imperative of Business.
Chapter 3. The Big Four Questions.
Chapter 4. What is The Irresistible Offer?
Chapter 5. What is Not The Irresistible Offer?
Chapter 6. Elements of The Irresistible Offer.
Chapter 7. The Great Formula.
Chapter 8. Offer Intensifiers.
Chapter 9. The Offer Continuum.
Chapter 10. The Great Offers in History.
Chapter 11. Word of Mouth from Flaming Lips.
Appendix A: Selling Yourself in Three Seconds or Less.
Appendix B: A Note to Salesmen.
This book simplifies the selling process, breaking it down into the 4 questions that must be answered by your marketing, the 3 elements that make an offer irresistible, the 3 steps of a fool-proof business plan, and a handful of factors and tools that can increase the likelihood of a sale.