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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

Stephen Denning

ISBN: 978-0-470-89390-6

Jun 2010, Jossey-Bass

384 pages

Select type: E-Book



In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

Part One: The Role of Story in Organizations.

1. Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand.

2. Telling the Story Right: Four Key Elements of Storytelling Performance.

Part Two: Eight Narrative Patterns.

3. Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas.

4. Build Trust in You: Using Narrative to Communicate Who You Are.

5. Build Trust in Your Company: Using Narrative to Build Your Brand.

6. Transmit Your Values: Using Narrative to Instill Organizational Values.

7. Get Others Working Together: Using Narrative to Get Things Done Collaboratively.

8. Share Knowledge: Using Narrative to Transmit Knowledge and Understanding.

9. Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor.

10. Create and Share Your Vision: Using Narrative to Lead People into the Future.

Part Three: Putting It All Together.

11. Solve the Paradox of Innovation: Using Narrative to Transform Your Organization.

12. A Different Kind of Leader: Using Narrative to Become an Interactive Leader.




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"...there are good stories here...all used to make leadership points..." (Times Educational Supplement, 23rd September 2005)