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The Levity Effect: Why it Pays to Lighten Up

The Levity Effect: Why it Pays to Lighten Up

Adrian Gostick, Scott Christopher

ISBN: 978-1-118-03941-0

Dec 2010

240 pages

$20.99

Description

The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business. Science proves it?fun is good for business! Based on ten years of extensive research, the authors argue against business tradition to reveal the powerful bottom-line benefits of leading with levity. With interviews, exercises, and case studies, the book reveals how humor in the workplace will help you communicate messages, build camaraderie, and encourage creativity for a better workplace and bigger profits.

Acknowledgments vii

PART I: The Case for Levity 1

Chapter One: Levity Is a Funny Thing: If They're Busting a Gut, They'll Bust Their Butts 9

Chapter Two: Levity Effect—Communication: If They're Laughing, They're Listening 37

Chapter Three: Levity Effect—Innovation: With Comedy, There's Creativity 73

Chapter Four: Levity Effect—Respect: In You They Trust 101

Chapter Five: Levity Effect—Health: Good for What Ails You 113

Chapter Six: Levity Effect—Wealth: Laughing All the Way to the Bank 129

PART II: Getting Lighter 145

Chapter Seven: 142 Ways to Have Fun at Work: How to Bring the Levity Effect to Work 151

Chapter Eight: Overcoming Objections to Levity: So What if I'm a Brow Knitter? 171

Chapter Nine: Levity for Life: Bringing Home the Fun 191

Conclusion: Your Levity IQ 207

Notes 219

About the Authors 227

Learn More at Levityeffect.com 229

""Gostick and Christopher are serious about levity and its impact on the bottom line, and have plenty of ideas for generating laughter."" (Personnel Today, Mon 17th March 2008)

""Why every company needs a fun strategy"". (Economist.com, Tuesday 15th April 2008)