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The Networked Nonprofit: Connecting with Social Media to Drive Change

The Networked Nonprofit: Connecting with Social Media to Drive Change

Beth Kanter, Allison Fine, Randi Zuckerberg (Foreword by)

ISBN: 978-0-470-63305-2 July 2010 Jossey-Bass 224 Pages




The Networked Nonprofit Connecting with Social Media to Drive Change

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

"The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities."
Diana Aviv, president and CEO, Independent Sector

"The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens."
Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations

"The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."'
Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation

"A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks."
Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell

"This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission."
Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network

"Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world."
Guy Kawasaki, cofounder,, and former chief evangelist, Apple Inc.

"URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing."
Seth Godin

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Figures and Tables v

Foreword vii
Randi Zuckerberg

Preface xi

Acknowledgments xvii

The Authors xix

ONE Introducing Networked Nonprofits 1

TWO Nonprofit Challenges and Trends 11

PART ONE How to Become a Networked Nonprofit 23

THREE Understanding Social Networks 25

FOUR Creating a Social Culture 41

FIVE Listening, Engaging, and Building Relationships 59

SIX Building Trust Through Transparency 73

SEVEN Making Nonprofit Organizations Simpler 87

PART TWO What to Do as a Networked Nonprofit 103

EIGHT Working with Crowds 105

NINE Learning Loops 121

TEN From Friending to Funding 135

ELEVEN Governing Through Networks 151

Conclusion 163

Notes 167

Glossary 181

Resources 189

Index 193

"A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work." (, August 2010)

"Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change" (, July 26, 2010)