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The New Know: Innovation Powered by Analytics

The New Know: Innovation Powered by Analytics

Thornton May

ISBN: 978-1-119-19828-4

Oct 2015

256 pages


Learn to manage and grow successful analytical teams within your business

Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next.

This innovative book covers

  • Where analytics live in the enterprise
  • The value of analytics
  • Relationships betwixt and between
  • Technologies of analytics
  • Markets and marketers of analytics

The New KNOW is a timely, essential resource to staying competitive in your field.


The Blending of Insight and Technology by Jean E. Eagle.

Are We at the Advent of Something Big? by John E. Chickering, CRM 

Introduction: Sitting on a Hinge of History.

Can Futurists Be Trusted?

What Exactly Is a Hinge of History?


Chapter 1 The Art, Act, and Science of Knowing.

Why Are Humans at the Top of the Food Chain?

Recent History of Knowing.


Chapter 2 A Transformed World.

Analytics Makes Change Understandable.

Finance Industry: One of the First to Be Transformed by Analytics.

Healthcare Will Be Transformed by Analytics.

Retail Is on the Cusp of Being Transformed.

Grocery Stores Lead Transformation.

Advertising Is Being Transformed.

What We Must Know about Customers Is Transforming.

Business Models Are Transforming.

Logistics Has Been Transformed.

The Military Has Been Transformed.

Science Is Transforming.

Agriculture and Food Are Being Transformed.

Work Itself Is Transforming.

Transportation Is Being Transformed.

Politics Is Transforming.

Technology Companies Slow to Embrace Analytics.

The Media Has Been Slow to Transform.


Chapter 3 The Analyst: A New Animal in The Organizational Forest.

What Do Analysts Do?

Understanding Customers.

Evolution of Analytics.

Analyst Brand.

Education of Analysts.

Career Path.


Managing Analyst.

Analytics Everywhere. 


Chapter 4 Where Analysts Live in the Organization.

The History that Got Us Where We Are Today.

State of Organizational Structure Today.

A “Hot Mess”.

Thoughts on the New Normal.

Power of Connected Analytics.

Power of Conversation.

The Path Ahead.

But When You Get It Right…

A Different Model to Build On.


Chapter 5 Relationships Betwixt and Between.

Why Are Relationships Important?

A More Nuanced Understanding of Relationships.

Paying Attention to What People Pay Attention To.

Managing Relationships Requires Understanding Info-War.

Whom Do You Want to Have a Relationship With?

Relationships with Peers.

Analysts Need to Get in the Game.

Social Network Analysis: The Forgotten Piece of Business Analytics.

Evolution of Relationships.

Intense Focus on “Same Paging”.

Social Capital Is Teamwork Scaled Up.

Analysts are Weak at Relationship Math. 


Chapter 6 Technologies of Analytics.

Technology Evolves.

Where Business Analytics Sits Today.

It Is Time to Wake Up and Analyze the Data.

What People Agree On.



Chapter 7 Value of Analytics: Knowledge, Strategy, and Innovation.

Business Analytics as Source of Strategic Understanding.

Marketing to Customers.

Customer Knowledge.

Real-Time Product Pricing.

Every Five Years: A “Do Over”.

Applying Analytics to Innovation.

Choice Architecture.

Innovation Matters.

Role of Business Analytics in Innovation.

Innovation Requires Process.


Chapter 8 Where Is All This Going?

A New Kind of World.

A New Kind of Decision Making.

We Now Know Better.

A New Kind of Skill Set.

A New Customer Knowledge.

Experiments Mistakes and Questions.

A New Kind of Leadership through Analytics.

Analytical Infrastructure.


The New Know: A Few Afterwordish Thoughts by Alan Webber.