A Visual Tour of Private Equity xi
Deciphering Private Equity xv
Chapter 1 Find the Money 1
Chapter 2 All the Money in the World 19
Chapter 3 The L Word 43
Chapter 4 You Bought a Toilet Seat? “When Was the Last Time” 55
Chapter 5 Modern Art 73
Chapter 6 Put on Your Boots 95
Chapter 7 Aura of Cool 111
Chapter 8 Hundreds and Billions 123
Chapter 9 Take This Exit 141
Chapter 10 The Taxman Cometh 155
Chapter 11 It’s a Steve, Steve, Steve World 165
Chapter 12 Not-So-Private Equity 187
About the Author 215
Subtitled Inside the Trillion Dollar Private Equity Industry that owns Everything, Kelly tries to demystify the complex world of private equity through telling the stories of the leading characters and key firms in the industry.
A Bloomberg news reporter, Kelly is familiar with his subject and he traces the mushrooming of this industry from a relatively small niche area of financial service into a globally powerful phenomenon.
The book has a timely edge given the presidential candidacy of Mitt Romney, a former chief executive of Bain Capital, and is certainly well researched.
Kelly notes that he is trained to look for surprise and that as he researched the book, the omnipresence of the industry surprised even him. So much is owned by the industry, and the appetite to run the numbers on businesses that are not, appears to be relentless.
Kelly does his best to make the complex simple with glossaries and charts; it is a challenging read nonetheless.
Although interesting for the general reader, the book will be of most interest to those who work in the global financial services industry and who can relate readily to the firms under consideration here. (Irishtimes.com, November 2012)
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