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The One to One Manager: Real-World Lessons in Customer Relationship Management

The One to One Manager: Real-World Lessons in Customer Relationship Management

Don Peppers, Martha Rogers

ISBN: 978-1-841-12651-7

Sep 2004, Capstone

180 pages

Select type: E-Book

$19.99

Description

In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi-Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution.

The One to One Manager introduces you to the ground-breakers, the pathfinders, the explorers of a vast and rapidly expanding new universe of customer-focused business strategies.