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The Operational Plan: How to Create a Yearlong Membership Plan

The Operational Plan: How to Create a Yearlong Membership Plan

Scott C. Stevenson (Editor)

ISBN: 978-1-118-69046-8

May 2013, Jossey-Bass

48 pages

In Stock

$69.95

Description

Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations.

Important topics covered include:

  • Annual dollar and participation goals
  • Board engagement
  • Committee objectives
  • First-year plans
  • Direct mail appeals
  • Quantifiable objectives
  • Staff  retreats
  • Monitoring progress
  • Outreach to diverse audiences
  • Volunteer involvement
  • Analysis and evaluation

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.