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The PDMA ToolBook 3 for New Product Development

Abbie Griffin (Editor), Stephen Somermeyer (Editor)

ISBN: 978-0-470-20994-3 October 2007 544 Pages


The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.


Part 1 Tools for Engineering and Design.

1 TRIZ: The Theory of Inventive Problem Solving (Gunter R. Ladewig).

2 Quality Function Deployment and the House of Quality (Gerry Katz).

Part 2 Tools To Improve Customer And Market Inputs To NPD.

3 Applying Trade-off Analysis to Get the Most from Customer Needs (Nelson Whipple, Thomas Adler, and Stephan McCurdy).

4 The Slingshot: A Group Process for Generating Breakthrough Ideas (Anne Orban and Christopher W. Miller).

5 Integrating User Observations with Business Objectives to Drive Product Design (Larry Marine and Chad A. McAllister).

6 Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product (Peter A. Koen, Thomas C. Holcombe, and Christine A. Gehres).

7 Segmenting Your Market so You Can Successfully Position Your New Product (Brian D. Ottum).

8 Giving Your Product the Right Name (Leland D. Shaeffer and James S. Twerdahl).

9 Using Assumptions-Based Models to Forecast New Product Introduction (Kenneth B. Kahn).

Part 3 Strategic Tools For Improving NPD Performance Across the Firm.

10 Intellectual Property and NPD (Sharad Rastogi, Aritomo Shinozaki, and Matthew Kaness).

11 Mad Scientists or Brilliant Inventors? How to Keep Your Staff Running Like a Well-Oiled Invention Machine (Douglas Neff and Kimberly Houchens).

Part 4 Strategic Tools For Improving NPD Project Performance.

12 Formulating A Strategy for Codevelopment (Kevin Schwartz and Jennifer Abell).

13 Team Launch System (TLS): How to Consistently Build High-Performance Product Development Teams (Douglas A. Peters).

14 Using a Rolling Wave for Fast and Flexible Development (Gregory D. Githens).

15 Gaining Competitive Advantage by Leveraging Lessons Learned (Ken Bruss).

16 Metrics that Matter to New Product Development(Wayne Mackey).


The PDMA´s Body of Knowledge (Gerry Katz).

The PDMA Glossary for New Product Development.


  • Published in alliance with the Product Development and Management Association (PDMA)
  • Practical cross-functioning coverage of critical success factors in the product development process including metrics, stakeholder values, and risk assessment and planning
  • Third in a series of guidebooks for experienced product development professionals