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The Portable MBA, 5th Edition

The Portable MBA, 5th Edition

Kenneth M. Eades, Timothy M. Laseter, Ian Skurnik, Peter L. Rodriguez, Lynn A. Isabella, Paul J. Simko

ISBN: 978-0-470-62727-3

Apr 2010

384 pages

$22.99

Description

A totally revised new edition of the bestselling guide to business school basics

The bestselling book that invented the ""MBA in a book"" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.

This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever.

  • Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.
  • Every chapter is totally updated and seven new chapters have been added on vital business topics
  • Includes case studies and interactive web-based examples

Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

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List of Downloadable Materials vii

Preface ix

About the Authors xv

Introduction: The MBA Degree Experience 1

1 Accounting Principles 8

2 The Principles of Economics 28

3 Introduction to Business Ethics 47

4 Marketing Management 63

5 Financial Management 83

6 Operations Management 111

7 Managing People 134

8 Supply Chain Management 156

9 Strategy—Defining and Developing Competitive Advantage 169

10 Financial Analysis and Firm Valuation 187

11 Consumer Behavior 216

12 New Product Creation 227

13 Entrepreneurship 243

14 Emerging Markets and Development 259

15 Enterprise Risk Management 277

16 Leading from the Middle 301

17 Managing Teams 314

18 Starting Your New Career with an MBA 332

Index 339

Chapter 2 - Global Economics Spring Syllabus Download
Chapter 7 - Practical Principles of Managing People Download
Chapter 12 - Product Creation Syllabus Download
Chapter 2 - Global Economics Fall Syllabus Download
Chapter 3 - Business Ethics Syllabus Download
Chapter 4 - Marketing Management Syllabus Download
Chapter 5 - Financial Management and Policies Syllabus Download
Chapter 11 - Stages of the Purchase Decision Process Download
Chapter 8 - Supply Chain Management Syllabus Download
Chapter 13 - Entrepreneurship Syllabus Download
Chapter 14 - Emerging Economies Syllabus Download
Exhibits 5.4 - 5.5 Hypothetical Example of Value Creation/ Destruction Download
Exhibits 5.9 - 5.10 Net Present Value Calculation Download
Chapter 6 Scale Curve Exercise Download
Chapter 6 - Operations Management Syllabus Download
Chapter 7 - Leading Organization Spring Syllabus Download
Chapter 15 - Risk Management Module Download
Chapter 4 Customer Lifetime Value Template Download
Exhibit 5.3 Estimate of the Value-Added of Replacing a Standard Machine with an Upgraded Machine Download
Chapter 1 - Accounting Principles Syllabus Download
Exhibits 1.1 - 1.4 PepsiCo Download
Chapter 4 Break Even Template Download
Exhibits 5.7 - 5.8 Illustration of Value Creation/ Destruction: Download
Chapter 8 Boxer World Packaging Exercise Download
Chapter 7 - Leading Organization Fall Syllabus Download
Chapter 11 - Consumer Behavior Syllabus Download
Chapter 17 - Teamwork Paradoxes Download
Chapter 10 Financial Ratio Template (Home Depot) Download
Chapter 9 - Strategy Syllabus Download
Chapter 10 - Valuation Syllabus Download
Exhibits 10.1 - 10.12 and Appendix A Download