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The Portable MBA in Entrepreneurship, 4th Edition

The Portable MBA in Entrepreneurship, 4th Edition

William D. Bygrave, Andrew Zacharakis

ISBN: 978-1-118-46380-2

Jul 2015

456 pages



A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship

For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.

If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.

  • Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
  • Includes customizable, downloadable forms for launching your own business
  • Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
  • Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools

Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.

Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii

Preface to the Fourth Edition ix

About the Contributors xi

1 The Entrepreneurial Process 1
William D. Bygrave

2 Idea Generation 27
Heidi M. Neck

3 Opportunity Recognition, Shaping, and Reshaping 53
Andrew Zacharakis

4 Entrepreneurial Marketing 83
Abdul Ali and Kathleen Seiders

5 Business Planning 109
Andrew Zacharakis

6 Building Your Pro Forma Financial Statements 137
Andrew Zacharakis

7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161
William D. Bygrave

8 Debt and Other Forms of Financing 197
Joel M. Shulman

9 External Assistance for Start-ups and Small Businesses 225
Elizabeth J. Gatewood and Carol McLaurin

10 Legal and Tax Issues 263
Richard Mandel

11 Intellectual Property 297
Kirk Teska and Joseph S. Iandiorio

12 Selling in an Entrepreneurial Context 329
Mark P. Rice and H. David Hennessey

13 Beyond Start-up: Developing and Sustaining the Growing Organization 355
Donna Kelley and Edward Marram

14 Franchising 385
Steve Spinelli

15 Social Entrepreneurship 411
Heidi M. Neck

Glossary 437

Index 459

Chapter 7 Bonus Material: Calculate Your Company’s Valuation Using the VC Method Download
Downloadable Form 5.8: Find Your Competitive Advantage and Direct Your Strategy Download
Downloadable Form 6.5: Build a Sales Worksheet by Listing Major Sources of Revenue Download
Downloadable Form 2.4: Limited Thinking and the 9-Dot Exercise Download
Downloadable Form 3.9: Identify Your Company’s Relative Strengths and Weaknesses Download
Chapter 6 Bonus Material: Pro-Forma Financial Statements Download
Downloadable Form 6.2: Various Methods for Creating a Financial Construction Checklist Download
Downloadable Form 14.3: Checklist to Evaluate a Potential Franchise Relationship Download
Chapter 2 Bonus Material: A Group Idea Generating Activity Download
Downloadable Form 3.11: The Opportunity Checklist: Evaluating Better versus Weaker Opportunities Download
Downloadable Form 4.5: Using the Product Diffusion Curve to Gage the Best Windows of Opportunity Download
Chapter 9 Bonus Material: Useful Contacts for Small Businesses and Entrepreneurs Download
Downloadable Form 4.6: Pricing Decision Making for an Entrepreneur Download
Downloadable Form 5.11: From Raw Materials to Distribution: The Operations Flow Diagram Download
Downloadable Form 5.13: Create a Detailed Schedule to Launch Download
Downloadable Form 14.6: Checklist for International Franchising Download
Downloadable Form 15.7: Checklist to Gauge the Problems Attacking Your Social Venture Download
Downloadable Form 11.1:Track Your Company’s Patent Portfolio with the Patent Management Spreadsheet Download
Downloadable Form 10.4: Comparison of Equity Sharing Methods Activity Download
Chapter 4 Bonus Material: The Customer Interview: Important Questions to Meet Your Research Needs Download
Downloadable Form 3.7: Using the Value Chain to Understand a Product’s Profit Share Download