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The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day

The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day

Alex Goldfayn

ISBN: 978-1-119-08406-8

Jul 2015

256 pages

In Stock



800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 |

“The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” –

“Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” –

Grow your business by 15% with these proven daily growth actions

Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan?

The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money.

Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say.

How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.

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Acknowledgments ix

Introduction You Deserve More Revenue xi

Download Revenue Growth Forms and Templates xiii

PART ONE The Simple Revenue Growth Process

Chapter 1 Revenue Growth Is Fast, Simple, and Free 3

Chapter 2 Here’s What Your Growth Plan Will Look Like by the End of This Book 11

Chapter 3 Why Do You Work? 15

PART TWO The Growth Mindset—Change Your Thinking, Grow Your Business

Chapter 4 It’s Impossible to Outmarket Your Mindset 21

Chapter 5 “But I’m Already Really Busy!” 27

Chapter 6 The Difference between Knowing and Doing 31

Chapter 7 The Mind-Numbingly Simple Definition of Marketing 37

Chapter 8 The Only Meaningful Measure of Marketing 41

Chapter 9 It Really Is This Simple! 45

Chapter 10 Your Products and Services Are Much Better Than Your Marketing 49

Chapter 11 “We Don’t Like to Brag” 61

Chapter 12 Frequently Raised Resistance (FRR) 65

Chapter 13 Your Customers Speak More Positively about You than You Speak about Yourself 71

Chapter 14 Marinating in Positivity: The Magic of Proactive Customer Conversations 75

PART THREE 22 Fast, Simple Techniques for Revenue Growth

Chapter 15 What These 22 Revenue Growth Techniques Have in Common 81

Chapter 16 Choreographing Your Revenue Growth Dance 87

Chapter 17 Growth Technique #1: The Art and Science of Getting the Testimonial 89

Chapter 18 Lessons from a Sample Customer Interview 97

Chapter 19 Growth Technique #2: Don’t Be a Tree Falling in the Forest—Communicate Testimonials 109

Chapter 20 Growth Technique #3: Create Short, Powerful Case Studies 117

Chapter 21 Growth Technique #4: Communicate Case Studies to People Who Can Buy from You 121

Chapter 22 Growth Technique #5: The Million-Dollar Question—This One Technique Can Grow Your Business by 10% Immediately 125

Chapter 23 Growth Technique #6: How to Get Referrals 133

Chapter 24 Growth Technique #7: The Power of Owner Calls 139

Chapter 25 Growth Technique #8: The Seven-Figure Follow-Up Process 141

Chapter 26 Growth Technique #9: The Magic of the Handwritten Note 145

Chapter 27 Growth Technique #10: Communicate with Your High-Potential Small Customers (HPSCs) 149

Chapter 28 Growth Technique #11: Create Your Own Social Media—Relentlessly Grow Your Lists 155

Chapter 29 Growth Technique #12: Categorizing for Revenue Growth—How to Organize Your Lists 161

Chapter 30 Growth Technique #13: Send a Wildly Valuable Newsletter to Your List 165

Chapter 31 Growth Technique #14: Growth by White Papers 171

Chapter 32 Growth Technique #15: Turning Trade Shows into Revenue 173

Chapter 33 Growth Technique #16: Host an Unforgettable Event for Customers and Prospects 175

Chapter 34 Growth Technique #17: Speak(er) the Truth—You’re the Expert 179

Chapter 35 Growth Technique #18: Conduct Webinars That Bring
New Business 183

Chapter 36 Growth Technique #19: How to Grow Your Business with Videos 185

Chapter 37 Growth Technique #20: Public Relationships—How to Leverage the Media for Revenue Growth 191

Chapter 38 Growth Technique #21: Price Increases Are a Growth Technique! 195

Chapter 39 Growth Technique #22: The Single Most Important Website Edit for Revenue Growth 199

Chapter 40 Growth Techniques by Job Title 203

PART FOUR Executing the Plan

Chapter 41 Action Is Everything 209

Chapter 42 How Perfection and Procrastination Kill Revenue 211

Chapter 43 Why 15 Minutes? Because It’s Enough to Grow Your Business Dramatically 215

Chapter 44 Introducing the 15-Minute Marketing├░D Planner 217

Chapter 45 What Sets My Most Successful Clients Apart (Accountability) 223

Chapter 46 Grow Forth and Execute 227

Appendix Workbook for Launching the Revenue Growth Habit 229

Index 235