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The Riddle: Where Ideas Come From and How to Have Better Ones

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The Riddle: Where Ideas Come From and How to Have Better Ones

Andrew Razeghi

ISBN: 978-0-470-22912-5 January 2008 Jossey-Bass 256 Pages

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Description

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

Introduction: The Innovation Lament 1

1. The Innovation Intent 15

2. The Gods Must Be Crazy (Or Is It Just Me?) 25

3. The Eureka Moment 33

4. It Came to Me in a Dream 47

5. In the Mood for Innovation 59

6. Endlessly Intriguing: Curiosity 73

7. Painfully Obvious: Constraints 93

8. Distantly Related: Connections 137

9. Diametrically Opposed: Conventions 163

10. Suddenly Brilliant: Codes 187

Epilogue: And So It Is with All Things New 213

Notes 217

Further Reading 229

Acknowledgments 231

The Author 233

Index 235

Voted a Smart Book for 2008 by Fast Company

"Razeghi's self-help text is designed to assist the everyday genius in finding those 'ah-ha' ideas like those Albert Einstein and Thomas Edison came across in the past. Razeghi presents his thoughts in a straightforward, user-friendly manner." --Publishers Weekly, February 25, 2008