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The Ride of a Lifetime: Doing Business the Orange County Choppers Way



The Ride of a Lifetime: Doing Business the Orange County Choppers Way

Paul Teutul, Mark Yost (With)

ISBN: 978-0-470-56342-7 April 2010 192 Pages


Tough, smart business advice from the star of the hit TLC reality show "American Chopper"

Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.

Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.

  • Offers an inside look at the business practices that built Orange County Choppers into a massively successful business
  • Reveals a different side to the OCC family patriarch
  • Full of practical, real world business principles that lead to unlimited success for any business

The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.




Chapter 1: Choices.

Chapter 2: No Thanks, Pardner.

Chapter 3: Passion.

Chapter 4: Welcome Change.

Chapter 5: Building a Reputation.

Chapter 6: Stay Organized.

Chapter 7: Hire Good People.

Chapter 8: Learn to Trust Others.

Chapter 9: Take Care of Your Employees.

Chapter 10: All in the Family.

Chapter 11: Learn from Your Mistakes.

Chapter 12: Giving Back.

Chapter 13: Never Sell Out.

Chapter 14: Always Follow Your Dreams.