The Real Heroes of Innovation
1 The Protagonist 19
‘Captain One Minute, Pirate the Next’: The qualities innovators need to succeed in a corporate environment.
2 The Quest for Provocation 49
The Deliberate Management of Inspiration: Tackling the unknown, finding new insights to solve old problems and challenging the status quo.
3 Making Ideas Real 89
The Innovator’s Favourite Weapon: A philosophy and approach for developing, validating and selling ideas.
4 Collision Course 133
Creating Space for Serendipity: How the physical environment can be used to promote innovation.
5 Battling the Corporate Machine 183
Navigating Naysayers and the Inevitable Organisational Barriers: How corporate innovators succeed.
A Call to Arms 229