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The Selected Works of R.B. Zajonc

The Selected Works of R.B. Zajonc

Robert B. Zajonc

ISBN: 978-0-471-43306-4

Aug 2003

432 pages

Select type: Paperback

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Over the last four decades, R. B. Zajonc has continually pushed the limits of social psychology. Whether in the area of cognitive structure, social motives, affect and cognition, family structure and intelligence, or group hostility, Zajonc's contributions have opened up new avenues of thinking and research, and at times have heralded significant new trends in the field.

This impressive collection of Zajonc's papers captures his quintessential style of research — a style that is characterized by both simplicity and an effort to penetrate the fundamentals of social behavior.

The text will bring historical depth and a strong sense of classical research to one and two semester social psychology courses. It is also the perfect compliment for the other two texts in Wiley's social psychology series: The Selected Works of Edward E. Jones by Daniel T. Gilbert and Social Beings: A Core Motives Approach to Social Psychology by Susan Fiske.

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Chapter 1. The Development of Social Psychology.

Chapter 2. Styles of Explanation in Social Psychology.

Chapter 3. Congnition and Social Cognition: A Historical Perspective.

Chapter 4. Social Facilitation.

Chapter 5. Social Enhancement and Impairment of Performance in the Cockroach.

Chapter 6. Attitudinal Effects of Mere Exposure.

Chapter 7. Affiliation and Social Discrimination Produced by Brief Exposure in Day-Old Domestic Chicks.

Chapter 8. The Progress of Cognitive Tuning in Communication.

Chapter 9. The Concepts of Balance, Congruity, and Dissonance.

Chapter 10. Perception, Drive, and Behavior Theory.

Chapter 11. Emotion and Facial Efference: A Theory Reclaimed.

Chapter 12. Feeling and Facial Efference: Implications of the Vascular Theory of Emotion.

Chapter 13. Hypothalmic Cooling Elicits Eating: Differential Effects on Motivation and Pleasure.

Chapter 14. Feeling and Thinking—Preferences Need No Inferences.

Chapter 15. On the Primacy of Affect.

Chapter 16. Affect and Cognition: The Hard Interface.

Chapter 17. Affect Cognition, and Awareness: Affective Priming with Optimal and Suboptimal Stimulus Exposures.

Chapter 18. Mere Exposure: A Gateway to the Subliminal.

Chapter 19. Redundancy in Task Assignments and Group Performance.

Chapter 20. Birth Order—Reconciling Conflicting Effects.

Chapter 21. The Zoomorphism of Human Collective Violence.


  • Spans key research areas throughout Zajonc's career, from social facilitation, cognition, and emotion, to collective phenomena.
  • Presents works that express a simplicity of problem formation.
  • Demonstrates that researchable problems, particularly those that arise when data conflict with theory, can often be solved by reformulating the problem.
  • Helps students discover the importance of scholarship and shows that prior literture can sometimes help solve emerging contemporary problems.