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The Seven S.E.C.R.E.T.S. of the Money Masters

The Seven S.E.C.R.E.T.S. of the Money Masters

Robert Shemin, Peter Hirsch

ISBN: 978-0-470-92676-5

Sep 2010

208 pages



The fact is information is power. And, the truth is there’s lots of financial advice available. Unfortunately, it’s often either too confusing or biased. The Seven S.E.C.R.E.T.S. of the Money Masters cuts through the clutter, clearly presenting the seven most important questions you must be able to answer before making any investment decision. The book offers you some of the information that true money masters know, understand, and use to their advantage—but that hasn’t necessarily been passed along to the rest of us. Engaging and informative, the book:
  • Shines a light on the much broader issues of attaining wealth and getting your retirement plans back on track
  • Offers access to the S.E.C.R.E.T.S. website which includes additional resources and access to exclusive debt reduction software

The Seven S.E.C.R.E.T.S. of Money Masters goes where most personal finance books –and financial advisors – fear to tread, revealing the S.E.C.R.E.T.S. of Safety, Expense, Cash Flow, Rate of Return, Economy, Tax Efficiency and (common) Sense.



Introduction The Skinny Cow.

Chapter 1 Michael’s Very Bad Day.

Chapter 2 Safety.

Chapter 3 Expense.

Chapter 4 Cash Flow.

Chapter 5 Rate of Return.

Chapter 6 Economy.

Chapter 7 Tax Efficiency.

Chapter 8 Sense.


Appendix A: Seven Questions We Should Ask Our Money Managers.

Appendix B: The Seven Biggest Money Mistakes.

Resources and Recommended Reading.

About the Authors.