About the Author
Marco Koeder, MS, is Executive Director of CyberMedia K.K., a leading digital media agency in Japan. He is also a mobile evangelist and strategic advisor to global players in the online and media industries.
Ludovico Ciferri, MA, is Research Manager at Istituto Superiore Mario Boella, where he is in charge of the Japan and Australasia regions. He is a researcher at Mobile Internet Capital, Inc. and teaches mobile business strategy at the International University of Japan's Graduate School of International Management.