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The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

Joey Reiman

ISBN: 978-1-118-44369-9

Dec 2012

256 pages

In Stock

$27.95

Description

A proven methodology for building a purpose-powered organization

Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.

  • The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization
  • Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders

The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"

About the Cover xiii

Foreword Philip Kotler xv

Preface xvii

Introduction 1

I THE PURPOSE: PUT HUMANITY BACK IN BUSINESS 5

1 The Purpose of Work Is to Work on Purpose 7

2 Purpose-Inspired Leadership 17

3 The Master Idea 33

II THE BLACK BOX OF STRATEGY 41

4 Ethos: The Fruits Are in the Roots 43

5 Culture: Creating the Cult in Your Culture 53

6 Values: Your Most Valuable Asset 67

7 Strategy: The Plan to Win 80

8 Tactics: All You Need Is Love 99

III PURPOSE, INC.: HOW TO INCORPORATE PURPOSE INTO YOUR BUSINESS 115

9 Investigation 119

10 Incubation 131

11 Illumination 146

12 Illustration 161

IV CREATING A LASTING LEGACY 175

13 The Road to Camelot 177

14 A World on Purpose 195

Epilogue: Collective Purpose Is Our Saving Grace 209

Notes 213

Resources 221

About the Author 223

Acknowledgments 225

Index 231