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The Survey Methods Workbook: From Design to Analysis

The Survey Methods Workbook: From Design to Analysis

Alan Buckingham, Peter Saunders

ISBN: 978-0-745-62245-3

Apr 2004

328 pages

Select type: Paperback

In Stock

$39.95

Description

This new textbook provides a concise but comprehensive guide to quantitative research methods for undergraduate and postgraduate students in all of the social sciences, as well as established researchers. Presented in an interesting and original way, it offers all you need to know about social survey methodology – from planning the research and developing the hypotheses to carrying out the fieldwork and analysing the findings.
Detalied Contents.

On the Website.

Acknowledgements.

How to Use this Book.

PART I RESEARCH DESIGN.

1 Discovering Facts, Testing Theories.

2 When is a Survey Appropriate?.

.

PART II DATA COLLECTION.

3 Preparing a Questionnaire.

4 Drawing a Sample.

5 Interviewing, Coding and Scaling.

6 Preparing a Data File.

.

PART III DATA ANALYSIS.

7 Describing and Exploring Data.

8 Analysing the Strength of Association between Variables.

9 Inferring Population Parameters from Sample Statistics.

10 Modelling Associations between Variables.

Glossary of Technical Terms.

The Survey Methods Workbook Website.

Index

"Written well and is easy to follow."

Sociological Research On-Line


  • original and hands-on guide to social survey methodology;
  • enables the user to participate in an actual survey from planning the research and developing the hypotheses to carrying out the fieldwork and analysing the findings;
  • leads users through questionnaire design, sampling, interviewing, coding and using SPSS;
  • assumes no previous knowledge of research methods or statistics and aims to build students' confidence in using quantitative methods gradually.