Chapter 1: The Aesthetics of Leadership.
Management As Art and Aesthetics.
The Three Faces of Leadership.
Art and Religion at the Foundation of Cultures.
Taking An Aesthetic Approach to Leading.
Overview of the Book.
Chapter 2: Telling Business Stories.
Stories and Storytelling.
Storytelling in Organizations.
The CEOs’ Tales.
Reflexivity and Complexity in Organizational Storytelling.
Developing Your Storytelling Skills.
Chapter 3: Dramatizing Leadership.
Theater Through the Ages.
The Theater Metaphor in Organization Studies.
Theater in The HBR Interviews: From Morality Play to Global Show.
Putting On a Show.
Chapter 4: Leading Mythologically.
Myths and Archetypes.
The HBR Pantheon of Business Leaders.
The In Crowd: Hermes, Athena and Demeter.
Old Favorites: Zeus, Ares and Hephaestus.
Rare and Absent Gods.
Mythogizing Yourself and Others.
Chapter 5: Forming and Reforming the Institution of Management.
Managerial Culture and Its Institutionalizing Force.
Our Interview with HBR.
HBR’s Role in Managerial Culture.
Aesthetic Influences on the Institution of Management.
Distinguishing Manager, Artist and Priest.
Chapter 6: The Business Leaders as Artist and Priest.
Business as Religion?.
Using Faith to Redress Ethics in Business.
The Vision to Change: Creation, Inspiration and Institutionalization.
Aligning Manager, Artist and Priest.
Appendix A: List of stories and their locations in the HBR interviews.
Appendix B: List of CEO Interviews.
Additional Reading and Resources.
"The stories of business leadership embodied and disembodied here take our understanding of leadership - and the importance of storytelling for leadership - into new landscapes. A thoughtful and provocative study." Keith Grint, Lancaster University
- A text on leadership giving insight into the minds of CEOs who have been celebrated by the Harvard Business Review over the last decade of the twentieth century.
- Represents a broad spectrum of organisations, including Volkswagen, Eni., Xerox, Dell, Whirlpool, Bell Atlantic, British Airways, USAA, Compaq, and Nike.
- Contains lively illustrations of leadership practices provided by famous business leaders, often presented in their own words.
- Shows how business leaders today use aesthetics, specifically storytelling, dramatizing and mythmaking, to lead their companies.
- Features clear and accessible explanations of aesthetic philosophy applied to the concepts of creativity, imagination, courage, virtue, inspiration, faith and ethics.
- Presents techniques for developing aesthetic sensibilities and the capacity to communicate them to others.
- Links aesthetic leadership practices to organizational culture, change, vision, values and identity.