The Unauthorized Guide To Doing Business the Jamie Oliver Way: 10 Secrets of the Irrepressible One-Man Brand
One: Be Yourself, But More So.
Oliver's early appeal as a television chef was based on his apparent 'authenticity' but behind the scenes there was artifi ce at work.
Two: Extend the Brand.
With his personal brand well established, Oliver has launched a wide range of business ventures.
Three: Build on What You’re Good At.
By sticking to what he knows best, Oliver has expanded his business empire without leaving his comfort zone.
Four: Remember the Social Dimension.
By tackling social and political issues, Oliver cemented his relationship with the public, and refreshed his brand while also doing genuine good.
Five: Become the Face of a Supermarket.
Despite a few bumps and bangs along the way, Oliver’s relationship with Sainsbury's has been mutually beneficial.
Six: Deal with Adversity.
Oliver has dealt with career-threatening issues with a mix of hard work and creative imagination.
Seven: Go International.
Right from the beginning Oliver has had a global profile. Now he is an international businessman.
Eight: Protect the Brand.
Looking after the brand as business grows is tough for any owner. This is how Oliver has done it.
Nine: Be Controversial.
A willingness to embrace controversy has done Oliver no harm at all.
Ten: Be Bold.
Launching new ventures in the middle of a recession could be described as bravery or foolishness. Oliver is prepared to take the risks.
How to Do Business the Jamie Oliver Way.
Last Word: Towards a Sustainable Future.