The Life and times of Simon Cowell.
One: Know Your Industry.
Simon Cowell's status as one of the most powerful men in the record industry has been achieved on the back of a recent run of TV shows, but he spent many years learning the music business from the bottom up.
Two: Know Your Audience.
Successful marketing depends on a close and intimate knowledge of your target consumers and what they want. Over the years, Cowell has honed his market research methods.
Three: Harness the Power of the Crowd.
With X Factor, American Idol and Got Talent, Cowell has harnessed the power of the crowd to find and develop bankable artists.
Four: Think Big, Think Lateral.
Cowell's latter-day business model is elegantly simple but the execution of his plans has required ambitious thinking and a strategy that spans music, television and new media.
Five: Develop International Formats.
Successful television formats can be sold around the world and Cowell has been quick to exploit the potential of his own creations.
Six: Work with Partners.
Despite his public image as a freewheeling maverick, Cowell's business success has been based on long-term collaboration with partners.
Seven: Tell it Like it Is.
Cowell's talent for plain speaking has served him well as a television personality and it is not an act. The Simon Cowell brand reflects his approach to life and business.
Eight: Manage the Talent.
The acts signed to Cowell's record label represent some of his most valuable assets. He takes care to steer their careers in a successful direction.
Nine: Learn to Roll with the Punches.
Cowell has seen his fair share of setbacks but he has always bounced back and moved his career forward.
Ten: Get Your Name on the Title.
By assuming a leadership role and owning assets Cowell has been able to do things his own way while earning a lot of money.
How to do Business the Simon Cowell Way.
The Last Word.
About the Author.