DescriptionIn 2013 the World Tourism Organization reported that more than one billion international overnight tourist trips occurred globally during the previous year. Aside from the impressive number, the achievement was even more remarkable given the lingering effects of the global financial crisis. It is proof indeed of the tourism sector's great resilience, as well as the continuing explosive growth of mass tourism markets in China and other parts of Asia.
In 2013 the World Tourism Organization reported that more than one billion international overnight tourist trips occurred globally during the previous year. Aside from the impressive number, the achievement was even more remarkable given the lingering effects of the global financial crisis. It is proof indeed of the tourism sector's great resilience, as well as the continuing explosive growth of mass tourism markets in China and other parts of Asia.
Tourism Management, 5th Edition explains why sophisticated and adaptive management is required to realise the tourism sector's full potential as a positive and sustainable economic, ecological, social and cultural force.
This new 5th Edition continues to equip aspiring managers and planners with the broad cutting-edge knowledge and mindset conducive to resilience and innovation in the tourism sector. It emphasises the paramount importance of sustainability in terms of the 'triple bottom line' by concurrently acknowledging the legitimacy of economic, environmental and sociocultural viability. Such holistic thinking needs to be deeply embedded in the deliberations of all tourism planners and managers.
Special features in each chapter also continue to highlight how innovative technologies can be utilised in the interests of resilient and sustainable tourism. Social media, for example, has attained a degree of importance as a democratic marketing vehicle that could not have been foreseen even a few short years ago.
Tourism Management, 5th Edition builds on its long-held reputation for providing students with a strong pedagogical application of the economic, sociocultural and environment impacts of tourism. The title's twelve chapters constitute a logical introduction to the tourism sector aligning with a typical university semester. It prepares students with exposure to the latest industry and research developments, in turn building their capacity as the successful tourism managers of the future.
Chapter 2 The tourism system
Chapter 3 The evolution and growth of tourism
Chapter 4 Destinations
Chapter 5 The tourism product
Chapter 6 Tourist markets
Chapter 7 Tourism marketing
Chapter 8 Economic impacts of tourism
Chapter 9 Sociocultural and environmental impacts of tourism
Chapter 10 Destination development
Chapter 11 Sustainable tourism
Chapter 12 Tourism research
- Specific emphasis on how technology can be harnessed in the interests of resilient and sustainable tourism (integrated coverage throughout demonstrating how social media, for example, has become a powerful democratic marketing tool)
- Additional analysis of the continuing explosive growth of mass tourism markets in China and other parts of Asia
- Integrated focus on how tourism managers can achieve ‘destination and product resilience’ in light of unexpected decreases in visitation (for example, the Syrian civil war and Typhoon Haiyan in the Philippines)
- Full colour learning design
- Current Australian and international examples and statistics
- Inclusion of a chapter on sustainable tourism including ecotourism, sustainable mass tourism and industry responses and practices
- A thorough discussion of the economic, sociocultural and environmental impacts of tourism
- Four practical features in each chapter to illustrate and reinforce the theory:
- The ‘Managing tourism’ feature focuses on situations related to the chapter theme that have important implications for the management of the tourism sector
- The ‘Contemporary issue’ feature examines a broader current theme or trend relevant to the chapter that has significant management implications
- The ‘Breakthrough tourism’ feature identifies new developments that could have an important influence on tourism management
- The ‘Technology and tourism’ feature considers the actual or potential role of technological innovations in shaping the tourism sector and its management
- Chapter review summarises the key points of each chapter and contains a summary of key concepts arranged to show the links between concepts and their sub-concepts
- Discussion questions and practical exercises in each chapter
- Appendices giving basic tourism statistics for all countries as well as information on tourism journals and organisations
- New case studies in all chapters illustrate the themes presented in the chapters. These case studies present real-life experiences – examples include an exploration of obesity as a tourism issue, managing with Generation Y, understanding Chinese outbound tourists and the notion of the ‘voluntourist’