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Trust Me: Four Steps to Authenticity and Charisma



Trust Me: Four Steps to Authenticity and Charisma

Nick Morgan

ISBN: 978-0-470-40435-5 December 2008 Jossey-Bass 224 Pages


Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn't easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message.

The four steps:

  • Form the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are saying, and it's that natural evolution that is at the heart of the process.
  • Become connected to your audience. This creates a mutual energy, and you will naturally begin to think in terms of what the audience wants and needs in shaping your content.
  • Ask yourself, what's my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say naturally makes your audience care about it too.
  • Really listen to the audience. Understanding their needs and reactions will enable you to direct your communication in mutually beneficial ways.

1 Leaders Need Both Charisma and Authenticity.

2 Aligning the Two Conversations Will Make You a Powerful Communicator.

3 Being Open, Part One: How to Master the Verbal Conversation.

4 Being Open, Part Two: How to Master the Nonverbal Conversation.

5 Being Connected, Part One: How to Master the Verbal Connection.

6 Being Connected, Part Two: How to Master the Nonverbal Connection.

7 How to Be Passionate with Content.

8 How to Be Passionate Nonverbally.

9 Listening, Part One: How to Listen Verbally — and Charismatically.

10 Listening, Part Two: How to Listen Nonverbally — and Charismatically.

11 How to Read Others.

12 Principles of Persuasive Content.

13 Principles of Persuasive Nonverbal Communication.

14 Conclusion: Leadership Is Communication.



The Author.


"Nick Morgan’s Trust Me approaches corporate and executive communication from a new and different perspective, that of the professional performer. His approach acknowledges the realities of modern business and, once you get beyond the first few uncomfortable steps where you’re thinking of a thousand things at once, you will communicate more openly, authentically, and charismatically." —Technology & Society ( )
Author Video Watch a video with author Nick Morgan