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Unleashing Innovation : How Whirlpool Transformed an Industry

Unleashing Innovation : How Whirlpool Transformed an Industry

Nancy Tennant Snyder, Deborah L. Duarte

ISBN: 978-0-470-37441-2

Jul 2008, Jossey-Bass

272 pages



In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.

Foreword Jeff M. Fettig vii

Preface ix

Introduction xv

Part One: The Anatomy of Innovation 1

1 Embedded Innovation in Action 3

2 Structuring and Sustaining Innovation:

The Rational Framework and Emotional Drivers 25

Part Two: Rational Drivers 45

3 The Strategic Architecture 47

4 Management Systems 63

5 The Innovation Machine 83

6 Innovators and Innovation Mentors 105

7 Managing Execution and Results 119

Part Three: Emotional Drivers 137

8 Learn 139

9 Dream 155

10 Create 169

11. Heroes 183

12. Spirit 199

Conclusion: The Innovation Journey 211

Epilogue: Dragons Be Here 217

References 229

Acknowledgments 233

About the Authors 237

Index 239