Skip to main content

Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships

Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships

Gordon S. Curtis, Greg Lewis (With)

ISBN: 978-0-470-64234-4 June 2010 Jossey-Bass 240 Pages




Achieve your goals by selectively engaging the right people and connecting well with them

Smart executives who want to reach virtually any business goal-from raising capital to finding sales leads to finding the perfect job-know that networking is the key to their success. But traditional networking approaches-meet as many people as possible, amass huge numbers of "connections" and "friends" in your LinkedIn and Facebook networks-rarely produce more than a handful of relationships that pay off. In Well-Connected, networking maven and coach Gordon Curtis explains that the secret to building truly effective relationships is to narrow--rather than widen--your network. His proven methodology for building key relationships that deliver results every time emphasizes selectively engaging the right people and connecting with them well : First, identify a "critical enabler," someone who has access to the knowledge you need and is inclined to help you; second, unlock the critical enabler's willingness and ability to provide what you need by offering her something valuable before you ask her or him for anything.

  • Well-Connected reveals a breakthrough approach to networking that delivers predictable, positive results
  • Filled with success stories, the book provides an accessible action plan for all readers
  • Networking maven Gordon Curtis has been featured in The Wall Street Journal, The Boston Sunday Globe, Fast Company Magazine

Well-Connected serves as the playbook for sophisticated business people who know there's a better way to connect with the right people to get things done better and faster.

1 Redefining Networking for the Twenty-First Century.

2 Prep Work: Rethinking Your Networking Strategy.

3 Articulating Your Objective.

4 The Right Person: Identifying Your Critical Enabler.

5 The Referral: Landing an Introduction to a Critical Enabler.

6 The Right Approach: Providing Value to Your Critical Enabler.

7 The Right Person: Selecting a Critical Enabler Who Is Inclined, Available, and Like-Minded.

8 Putting It All Together.

9 Conclusion: Using the Right Person–Right Approach Method to Gain Clarity, Control, and Confidence.

Acknowledgments 215

About the Author 219