Skip to main content

When the Headline Is You: An Insider's Guide to Handling the Media

When the Headline Is You: An Insider's Guide to Handling the Media

Jeff Ansell, Jeffrey Leeson (With)

ISBN: 978-0-470-54394-8

Oct 2010, Jossey-Bass

256 pages

In Stock

$29.95

Description

Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

  • A behind-the-scenes look at how news is made
  • Complete guidelines to creating compelling messages
  • Specific messaging formulae for building trust when the news is bad
  • Step-by-step strategies for managing hostile or relentless questions
  • Insider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Foreword ix

Introduction xi

1. What Is News? 1

2. You Are the Story 27

3. How to Admit Bad News 61

4. Crafting Compelling Messages 85

5. Delivering Your Message 113

6. When the Going Gets Tough 147

7. Twenty What-Ifs 175

Appendix: Media Messaging Toolkit 199

Notes 207

Acknowledgments 215

The Authors 219

Index 221