DescriptionIn order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start-up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.
2. Small Business Opportunities.
3. The Family-Owned Business.
4. Developing a Business Plan.
5. Sources of Financing.
6. Forms of Small Business Ownership.
7. The Basics of Small Business Management.
8. Legal Concerns of Small Businesses.
9. Managing Human Resources in a Small Business Environment.
10. Understanding Markets and Pricing.
11. Promotion and Selling.
12. E-Commerce and the Small Business Owner.
13. Using Financial Statements.
14. Budgeting and Taxes.
15. Purchasing and Inventory Control.
- Pre-test: Pre-reading assessment tool in multiple-choice format. Introduces chapter material and helps students get an idea of what they know and where they need to focus their efforts
- What You ll Learn in this Chapter and After Studying this Chapter: Presents the subject matter that the student will learn and emphasizes capabilities and skills students will build.
- Goals and Outcomes. These lists identify specific student capabilities that will result from reading the chapter. They help the student set expectations and show them what to reach for
- Figures and tables. Line art and photos are carefully chosen to be instructional. Tables distill and present information clearly so students can focus on the essential ideas.
- Introduction. This section orients the student by introducing the chapter and explaining its importance. Short summaries of chapter sections preview the topics to follow.
- Chapters. Each chapter is broken down into an average of four or five concise sections. A short assessment is provided at the end of each section.
- For Example Boxes: Found within each segment, a real world example is anchored to each section that illustrates and applies the preceding content.
- Self-Check: Short answer questions at the end of the chapter let students know if they ve mastered the content. Each question set includes a link to a section of the pre-test for further review.
- Summary: Each chapter concludes with a summary paragraph that captures and reviews the major concepts in the chapter and links back to the What you ll learn list.
- Key Terms and Glossary: A convenient list of all terms that appear in boldfaced throughout the chapter are listed at the end of the chapter and in the glossary.
- Summary Questions help students summarize the chapter s main points by asking a series of multiple choice and true/false questions that emphasize how well they understand the concepts and content.
- Review Questions in short answer format review the major points in each chapter. It encourages critical thinking skills while reinforcing and confirming that the concepts and content are understood.
- Applying this Chapter Questions drive home key ideas by asking students to combine and apply chapter concepts to new, real-life situations and scenarios.
- You Try It! Questions encourage students to draw conclusions using chapter material applied to real-world situations, which promotes both mastery of the content and independent learning.
- Post-test should be taken after students have completed the chapter. It includes all of the questions in the pre-test, so that students can see how their learning has progressed and improved.