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This item: Winning At Retail: Developing a Sustained Model for Retail Success
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Part I The Theory
Chapter 1 Est: A Compass to Avoid Retail’s Black Hole 3
Chapter 2 Customers Are #1—Now It’s Time for
Retailers to Start Treating Them That Way 21
Part II The Practice
Chapter 3 Cheap-Est: Winning with Price 43
Chapter 4 Big-Est: Winning with Dominant Assortments 61
Chapter 5 Hot-Est: Winning with Fashion 83
Chapter 6 Easy-Est: Winning with Solution-Oriented Service 101
Chapter 7 Quick-Est: Winning with Fast Service 121
Chapter 8 Putting Est to Work 139
Part III The Future
Chapter 9 Est Isn’t Forever: Retail Is Tougher Than Ever 161
Chapter 10 Developing Tomorrow’s Hot Ideas 177
Chapter 11 Putting the Customer in Control 199
Chapter 12 A Glance at the Future 225
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