About the Author
Pam Henderson, PhD is an author, former faculty at Carnegie Mellon University, entrepreneur and recognized speaker. She invented Opportunity Thinking™, a creative approach to innovation that has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth.
She speaks internationally and publishes widely on market insight, business and innovation strategy, and design and has been recognized in the Harvard Business Review, Wall Street Journal, and on NPR.
Pam is co-founder and CEO of NewEdge, a growth, strategy and design firm that uses the Opportunity Thinking™ methodology to create sustainable growth for companies across industries such as John Deere, Pepsico, Dupont and The North Face.
Prior to New Edge, Pam worked with the national laboratory system and Washington State University to commercialize early-stage technologies. She lives with her husband, three children, and dogs in Washington State.