DescriptionIn this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.
Chapter 1. Anatomy of a Search Engine.
Which search engines to focus on and the difference between organic and paid searches.
Chapter 2. Sponsored Ads.
Used the right way, paying for placement on Google and other search engines can be very profitable for small businesses.
Chapter 3. Domain Names and Alternate Domain Names.
Create your virtual storefront.
Chapter 4. Keywords.
The most important list you'll ever make.
Chapter 5. Title Tag.
The gateway from a search engine to your Website.
Chapter 6. Meta Description Tag.
Your chance to tell a search-engine user why they should click on your link over all the others.
Chapter 7. Homepage Content.
Create content with two audiences in mind: your customers and the search engines.
Chapter 8. Link Popularity.
Learn how to increase your Website's popularity and become more noticeable with the search engines.
Section 2. Create a Web Presence to Increase Your Website Traffic and Turn Internet Surfers into Customers.
Chapter 9. Hurl Your URL.
The easiest way to effectively market your Website.
Chapter 10. Networking Sites.
Generate new business through these powerful networking tools.
Chapter 11. Articles.
Be known as a content expert in your field and allow others to market your Website for you.
Chapter 12. Press Releases.
Create buzz about your products and services and make a huge impact on search engines.
Chapter 13. Blogs.
A blank canvas for you to inform people about your products or services and, hopefully, get them addicted to your content.
Chapter 14. Opt-in Forms.
Turn someone who's just browsing into a paying customer.
Chapter 15. eMail Marketing.
Stay “top of mind” with your customers.
Chapter 16. Video.
The hottest Internet marketing strategy is easy to do and costs less than two hundred dollars.
Chapter 17. Website Usability and Design.