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Principles of Marketing

Applied Marketing

Daniel Padgett, Andrew Loos

Kellogg on Marketing, 2nd Edition

Alice M. Tybout, Bobby J. Calder, Philip Kotler

Consumer Behavior

Marketing Management

Marketing Management: The Big Picture

Christie L. Nordhielm, Marta Dapena-Baron

Strategic Marketing

Customer Relationship Management

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Marketing Research

Marketing Research, 13th Edition

V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

Marketing Research, 11th Edition

Carl McDaniel Jr., Roger Gates

Marketing Research Essentials, 9th Edition

Carl McDaniel Jr., Roger Gates

Sales Management

Services Marketing

Brand Management/Strategy

Internet Marketing

Global Marketing