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Marketing 4.0: Moving from Traditional to Digital

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Market Your Way to Growth: 8 Ways to Win

Philip Kotler, Milton Kotler

Kellogg on Marketing, 2nd Edition

Alice M. Tybout, Bobby J. Calder, Philip Kotler

Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
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