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Consistent Growth
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  • Books and subscription products in all media. Subject areas include technology, travel, psychology, architecture, professional culinary, cooking, business, consumer reference, education, and general interest.


  • Professionals, consumers, and students worldwide.


  • Multiple channels globally, including major chains and online booksellers, independent bookstores, libraries, colleges and universities, warehouse clubs, corporations, direct marketing, and Web sites.

Key Brands/Franchises

  • For Dummies, Jossey-Bass, Frommer's, Betty Crocker, Pillsbury, CliffsNotes, Webster's New World, Visual, Howell Book House, JK Lasser, Bible, Unofficial Guide, Pfeiffer, Wrox, Architectural Graphic Standards, Capstone, Wrightbooks, Audel.

Fiscal Year 2004 Highlights

  • Increased our worldwide Professional/Trade revenue by 7% to $393 million, or 4% excluding foreign exchange gains, led by our business, architecture, culinary, education, and consumer programs.
  • Maintained or increased market share in all our major categories.
  • Published Interior Graphic Standards, the first brand extension of our bestselling Architectural Graphic Standards.
  • Reinforced Frommer's brand leadership and generated incremental revenue from licensing, advertising, and travel bookings at, which had a record number of visitors last year and was recognized by PC Magazine as one of the "2004 Top 100 Classic Sites."
  • Extended our publishing agreement with General Mills, Inc., to the Pillsbury brand.
  • Formed an alliance with Mergent, Inc. (formerly Moody's financial services division) to publish three of that company's well-known titles — Mergent's Dividend Achievers Handbook, Mergent's Handbook of Common Stocks, and Mergent's Handbook of NASDAQ Stocks.
  • Formed an alliance with Citibank to develop personal finance books for Asia.
  • Formed publishing alliances with the Australian Stock Exchange and the Australian Institute of Management.
  • Became publishing partner of The Canadian Press news agency, with plans to publish four to six books annually.
  • Launched the For Dummies brand in the U.K. with the successful release of British History For Dummies and CVs For Dummies. Introduced the For Dummies brand in China. Published our first Spanish-language For Dummies titles in the U.S. and Canada.
  • Extended the CliffsNotes franchise to CliffsStudySolver guides containing learn-by-doing practice problems.
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