PRODUCTS Books, journals, and information services in all media. Subject areas include business, technology, architecture, professional culinary, psychology, education, travel, health, religion, consumer reference, pets, and general interest.
CUSTOMERS Professionals, consumers, and students worldwide.
DISTRIBUTION Multiple channels globally, including major chains and online booksellers, independent book stores, libraries, colleges and universities, warehouse clubs, corporations, direct marketing, and Web sites.
BRANDS/FRANCHISES For Dummies, Jossey-Bass, Frommer’s, Betty Crocker, Pillsbury, CliffsNotes, Webster’s New World, Visual, Howell Book House, J.K. Lasser, Unofficial Guide, Pfeiffer, Wrox, Architectural Graphic Standards, Capstone, Wrightbooks, Audel, Sybex, Whurr, Fernhurst.
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