PRODUCTS Books, journals, and information services in all media. Subject areas include business, technology, architecture, professional culinary, psychology, education, travel, health, religion, consumer reference, pets, and general interest.

CUSTOMERS Professionals, consumers, and students worldwide.

DISTRIBUTION Multiple channels globally, including major chains and online booksellers, independent book stores, libraries, colleges and universities, warehouse clubs, corporations, direct marketing, and Web sites.

BRANDS/FRANCHISES For Dummies, Jossey-Bass, Frommer’s, Betty Crocker, Pillsbury, CliffsNotes, Webster’s New World, Visual, Howell Book House, J.K. Lasser, Unofficial Guide, Pfeiffer, Wrox, Architectural Graphic Standards, Capstone, Wrightbooks, Audel, Sybex, Whurr, Fernhurst.


  • Enhance core publishing categories through organic growth and acquisition.
  • Maintain and expand strategic alliances and franchise products.
  • Develop and grow industry-leading brands.
  • Manage key accounts globally to increase sales.
  • Leverage the internet for online sales, advertising revenue from branded Web sites, and content licensing opportunities.
  • Expand electronic publishing activities, prioritizing key franchises, alliances, and brands.
  • Expand custom and proprietary publishing activities.

Wiley Professional/Trade titles

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