Time Magazine's supplement, The Time Digital (Now On Magazine), has a poll asking about the future.

Parents return to the weekly polls at Parentweb to see how they compare to their peers.

Wine Spectator uses polls to learn about customers' interests and what they would like to see on their Web site.

Global Guest Poll will create a poll on your home page in ten minutes for no charge.

Giveaways are a great way to attract people to your polls. DealerNet gave away a car.

Ragu Pizza Sauce (Van Der Bergh Foods) lured customers into completing a lengthy poll through playful branding and giveaways.

Digital Marketing Services polled people about how they answer questions.

The Center for Methodology and Informatics found that screen to screen polling yields higher completion rates than scrolling.

Travelocity uses E-mail to question customers returning from their vacations.

E-Satisfy will run pop-up questionnaires on your site.

Bus Design describes the different types of questions you need to ask for statistical validity.

For a detailed look at statistical validity read Naresh K. Malhortra's, Marketing Research: An Applied Orientation, Prentice Hall, 1999.

Sun Microsystems used humor to encourage customer feedback.

TravelSpots offers preferred membership in exchange for your personal information.

Case Corporation gives access to special areas on their site in exchange for information on your equipment.

Before implementing a new home page Eastman Kodak links their current one to the prototype and asks for feedback.

You can find what Yahoo! is planning for the next version of their home page.

Net.com makes the results to their customer satisfaction surveys available on their site.

Southwest Airlines still does not want your e-mail.

GEICO Direct Insurance goes the extra mile and connects their phones to their Web site.

Cisco Systems created Open Forum, a customer-only newsgroup for technical support questions.

Corel Corporation bought a site dedicated to discussing Corel products.

Digital Origin has a "wishlist" for customers to communicate ideas and suggestions to the Product Management team.

Siebel Systems and Cisco Systems pay bonuses based on customer satisfaction rather than on sales.

David Cohen, Senior VP of Marketing for SupplyForce.com says some clients are looking for more than communication, July 17, 2000.