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68
Marketing & Sales
Make Your Own Game
Take Stock, Break Rules, Own Your Life
Chris Brogan
ISBN: 978-1-119-22131-9 | Oct 2017 | 224PP
Turn your customers into fans to watch your business grow
Make Your Own Game is an action guide to business growth via content marketing
and community management. Bestselling author Chris Brogan has built a career
around teaching companies like Microsoft, Google, Sony, and Disney how to earn
customers through savvy media application. In this book, he shares his expert
strategies to help you draw customers like moths to a flame. The secret is the
velvet rope. Customers want to feel like insiders, and although they buy from the
people they like, they buy more from the people they love. This book gives you a
marketing framework for feeding that insider feeling, as well as a concrete battle
plan that ties all aspects together into a clear, actionable package. You’ll learn that
the easiest route to the top is to build the ladder beneath you, and you’ll gain key
insight on positioning your product to move customers from “want” to ”need.”
Every business is a media business. If you’re not approaching marketing from that
perspective, you’re missing out on tremendous revenue. This book shows you how
to bring a content and community-focused approach into the core of your
marketing strategy to become the company that customers can’t wait to buy from.
About the Author
Chris Brogan is the CEO of Owner Media Group, a media and education company
teaching companies how to use content and community to earn customers. He is
a bestselling author, a sought-after professional keynote speaker, and consulting
expert, with clients ranging from Microsoft, Google, GM, Titleist, Coldwell Banker,
Sony, Disney, and more. Chris has appeared in several magazine and news articles
from Forbes, The Boston Globe, Success, and USA Today, and has appeared on TV
shows like The Dr. Phil Show. Chris is also the co-founder of the PodCamp new
media conference series, exploring the use of new media community tools to
extend and build value.