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89
Small Business & Entrepreneurship
Social Media for Business
Foolproof Tips to Help You Promote Your Business or
Your Brand
Linda Coles
ISBN: 978-0-7303-4577-0 | Aug 2017 | 264PP
The quick-and-easy guide to effective social media marketing
Social Media for Business is the essential guide to navigating the social media
maelstrom and effectively promoting your business online. You’ll learn how to
develop a simple marketing plan, use social media effectively and measure the
results of your efforts as you turn contacts and followers into customers. This
new third edition has been updated to reflect the expanding influence of
Instagram, and includes Snapchat, Security, Social Influence and updated case
studies that illustrate the rapid evolution of social media as a business tool. You’ll
learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and
how to factor them into your strategy — as well as when to decide to transition
toward or away from any specific platform.
Social media can help you expand your networks, engage with your customers
and help you grow your business, but not all platforms work for all businesses.
The best results come from directed effort and stellar execution, and this book
shows you how to make it happen from setup to sale.
Not every business needs a Facebook page, but every business does need some
sort of online presence — and social media can be a high-impact, cost-effective
way to reach thousands of potential customers. From building a profile to creating
and curating content, Social Media for Business is packed with guidance every
business owner needs.
About the Author
Linda Coles is a social media specialist helping businesses make the most of
online tools to grow their customers and networks. A conference speaker and
author on building relationships, she also consults on how to use relationships,
online and off, as a way to grow your business connection base and network online
effectively.