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Strategic Management
The Strategy Pathfinder
Core Concepts and Live Cases, 3rd Edition
Duncan Angwin & Stephen Cummings
ISBN: 978-1-119-31184-3 | Oct 2017 | 456PP
Previous Edition: 978-0-470-68946-2
Real-world strategic management practice in an interactive micro-case format
The Strategy Pathfinder presents an innovative, dynamic guide to strategic thinking
and practice. Using real-world case examples from companies like Apple, the BBC,
Hyundai, LEGO, McDonalds, Nike and SpaceX to illustrate critical concepts, this book
enables readers to actively participate in real-world strategy dilemmas and create
their own solutions. Strategy Pathfinder’s ‘live’ micro-cases provoke discussion
about business models, value creation, new ventures and more, while its
complimentary instructional content introduces you to the best ‘classic’ and new
tools of strategic management.
Rather than passively reproducing past and current ideas, The Strategy Pathfinder
encourages strategic thinkers to learn by doing. The book is designed to help the
reader to develop a clear understanding of key concepts while shifting your thought
processes towards real strategic action and innovation by enabling you to:
•• Use strategy theories and frameworks to engage in analytical and creative
discussions about key strategic issues facing real companies today
•• Form strategic views for yourself, and test them against the views of others
•• Effectively make and communicate recommendations based on solid strategic
analysis that stand up to scrutiny from multiple stakeholders
•• Become an active producer of new strategic ideas rather than a passive receiver
of past wisdom
About the Authors
Duncan Angwin is a Professor of Strategic Management and Head of the Centre
for Strategy Practice Research at Lancaster University, UK, and associate of Said
Business School, Oxford and University of Warwick, UK.
Stephen Cummings is Professor of Strategy at Victoria University of Wellington,
New Zealand and Academic Fellow of the International Council of Management
Consulting Institutes.