10 Business Strategic Marketing Exponential Branding Building, Enhancing and Leveraging Customers’ Admiration of Your Brand Choong Park Description: Exponential Branding provides an integrated perspective on how to make strategic and tactical branding decisions. The myriad real-world examples, using the world’s most admired brands, reinforce and make tangible the book’s concepts and integrative perspective. Exponential Branding will help readers understand how strategic and tactical elements of branding work together and over time. It is the only book that provides a coherent and integrated perspective on branding decisions over time. (H) 978-1-119-30806-5 September 2016 304 pp. Cloth S$44.89 inclu GST, US$29.95 Exponential Branding Sales Management The Sales Boss The Real Secret to Hiring, Training and Managing a Sales Team Jonathan Whistman Description: The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. This book shows you how to find the exact people you need, bring them together, and empower them to achieve more than they ever thought possible. Learn what drives high performance, and how to avoid the things that disrupt it. Discover the missing pieces in your existing training, and learn how to invest in your team to win. You’ll come away with a better understanding of great sales management—and an actionable list of steps to take starting right now. (H) 978-1-119-28664-6 July 2016 256 pp. Cloth S$44.89 inclu GST, US$29.95 Small Business & Entrepreneurship Getting Started In Small Business For Dummies, Third Australian and New Zealand Edition Veechi Curtis Description: Everything you need to know to take your first steps on the road to small business success. Getting Started in Small Business For Dummies now fully updated to include more information about developing online strategies, this easyto follow guide includes handy tips and tricks to help you develop your business idea and make it a success. (23) 978-0-730-33392-0 September 2016 200 pp. Paper S$22.42 inclu GST, US$14.95 Getting Started In Small Business For Dummies, Third Australian and New Zealand Edition Business & Management Special Topics Reputation Strategy and Analytics in a Hyper-Connected World Jan 2016 Chris Foster Description: Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You’ll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. (E) 978-1-119-05249-4 July 2016 176 pp. Cloth S$52.38 inclu GST, US$34.95
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