The Lean Product Playbook How to Innovate with Minimum Viable Products and Rapid Customer Feedback DAN OLSEN Description: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book describes the Lean Product Process - a repeatable, easy-to-follow methodology for iterating your way to product-market fi t – and will help improve your chances of building successful products. • Identify underserved customer needs & Create a winning product strategy • Decide on your Minimally Viable Product (MVP) & Design your MVP prototype • Test your MVP with customers & Iterate rapidly to achieve product-market fi t Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will fi nd The Lean Product Playbook an indispensable, hands-on resource. Related titles: ISBN: (E) 978-1-118-29534-2 PUB DATE: February 2013 PAGES: 288 MEDIUM: Cloth PRICE: S$52.38 inclu GST, US$37.95 8 Visit our website at http://www.wiley.com/WileyCDA/ ISBN: (H) 978-1-118-96805-5 PUB DATE: October 2014 PAGES: 320 MEDIUM: Paperback PRICE: S$48.10 inclu GST, US$34.95 ISBN: (H) 978-1-118-76334-6 PUB DATE: February 2014 PAGES: 240 MEDIUM: Cloth PRICE: S$40.61 inclu GST, US$29.95 ISBN: (H) 978-1-118-96087-5 PUB DATE: May 2015 PAGES: 256 MEDIUM: Cloth PRICE: S$48.10 inclu GST, US$34.95 S.U.M.O (Shut Up, Move On) The Straight-Talking Guide to Succeeding in Life: 10th Anniversary Edition PAUL MCGEE Description: Celebrating 10 Years of Shut Up, Move On! Paul McGee’s international bestselling personal development heavyweight S.U.M.O. has helped hundreds of thousands of people around the world fulfi l their potential, seize opportunities, succeed at work, and respond to adverse situations with a positive attitude. Weighing in with humour, insight, practical tips, and personal anecdotes, it’s a thought provoking--and possibly life-changing--read. Now newly updated to celebrate 10 years since its fi rst publication and including up-to-date case studies and examples, as well brand new exercises to test yourself, this edition will help SUMO fans, as well as SUMO amateurs, get more out of this bestselling, self-help classic. Previous works by the author: ISBN: (63) 978-0-85708-287-9 PUB DATE: December 2011 PAGES: 312 MEDIUM: Paperback PRICE: S$25.63 inclu GST, US$18.95 ISBN: (63) 978-0-85708-289-3 PUB DATE: April 2013 PAGES: 216 MEDIUM: Paperback PRICE: S$24.56 inclu GST, US$17.95 ISBN: (63) 978-0-85708-286-2 PUB DATE: April 2012 PAGES: 256 MEDIUM: Paperback PRICE: S$27.77 inclu GST, US$19.95 ISBN: (63) 978-0-85708-622-8 PUB DATE: May 2015 PAGES: 224 MEDIUM: Paperback PRICE: S$24.56 inclu GST, US$18.00
PDAsiaMayJune2015
To see the actual publication please follow the link above