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Cover Image Scenarios: The Art of Strategic Conversation,
2nd Edition

Kees van der Heijden

0470 02368 6  384pp  November 2004  Hardback

This book develops business environment analysis in the context of a thoroughly modern process-oriented approach to Strategic Management, with important links to the fundamental underpinning principles in economics, organization theory and decision theory. In addition the book covers the practice side of strategic management as well as the theory, making it an attractive proposition for those teachers who prefer to teach this dynamic subject in an “experiential learning” style.

This website provides assistance to lecturers and students using “Scenarios, the Art of Strategic Conversation” by Kees van der Heijden as a self-standing or supplementary teaching text in Strategic Management and similar courses.

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