How Figures and Images Can Help People Discover Your Journal

April 24, 2018 Jen Holton

The images, figures, tables, graphs and charts published within research articles are often the most important information in the paper. Photos can sum up key findings in a single image, and tables tell a story with their numbers. People around the world search for these images every day, whether it’s for personal research, new publications, educational and training materials, presentations, or promotional purposes. But finding the right image and getting permission to use it can take a long time. Wiley’s new partnership with Lumina Datamatics helps solve this perpetual problem by making it easy to find - and get permission to reuse – the images published within journals.

Before, anyone who wanted to reuse a figure in a journal published by Wiley could not even search online for the image they wanted to reuse because there was no metadata attached to images and figures. Once they did find an image, they then had to find the publisher information, request the type of permission they needed, and then wait to receive a license agreement. Now, through the new Lumina Datamatics database, you can find images through a simple Google search or through the database itself. And you don’t need to know anything about where or when the image was published in order to find it.

Here’s how it works: when I do an image keyword search on Google, I get a list of results, including any relevant results from the 2 million, high resolution, licensable images currently in the Lumina Rights platform. When I see the image that I want, I can click through to request it, download a high-resolution file, and pay any associated licensing fee all in one easy transaction. Or, instead of Google, I can use a direct link to Lumina’s online Rights Platform to look for the images I want, searching either for a specific publication or via subject-specific keywords. I don’t necessarily need to know what article it was published in to find the image I need. The database also automatically excludes third party images and anything else that can’t be licensed, so once you’ve found what you want, you know you can use it.

Besides making it easier for people to find and use the rich collection of images published within Wiley journals, the new service also quickly credits licensing fees back to the right publication. By opening up access to the millions of images published in Wiley journals to more researchers and members of the public, regardless of whether or not they are subscribers, the new database also helps more people find journals they may not have been aware of it before, making it a powerful new way for potential readers and authors to discover your journal.

Wiley has published millions of figures and images built on our heritage of over 210-years of quality publishing. Now these resources can be easily found, accessed and utilized by researchers, members of the public, and other enterprises, regardless of whether they subscribe to or purchase our publications. Clearing rights to reuse the images is quick and easy. We see this as an innovative and helpful service for our customers and we are thrilled that Lumina Datamatics will be helping us to accomplish this.

View the press release here.


About the Author

Jen Holton

Director of Global Rights and Permissions, Wiley // Jen Holton is Director of Global Rights and Permissions at Wiley. She heads Wiley UK team working on translation rights, permissions, reproduction rights and licensing in general. Formerly, she was Head of Business Development at Emerald Group Publishing Ltd, with responsibility for all aspects of rights management and content licensing. She has taught the ALPSP Licensing Your Content course for the last 8 years and was recently appointed as ALPSP representative on the Board of Directors of the Publishers Licensing Society.

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