What Marketing Can Teach Us About eLearning: Frontrunner Podcast Series

June 3, 2019 James Bowen

 

In this podcast, Bianca Baumann explains how marketing fundamentals can improve modern eLearning platforms. Using extensive metrics, these platforms divide knowledge into modules for on-demand learning. However, learning platforms fall short at increasing learner engagement or predicting learning outcomes. Marketing concepts such as relevancy, emotions, and repetition can be applied to create better learning platforms.

Podcast host: James Bowen, is an author, professor, and CEO of Experiential Simulations, a producer of simulations for teaching entrepreneurship and ethics.

Know someone that is insightful in a professional context and would be a great podcast guest?  Topics are organizational or professional in nature and provide the listener with insight and conclusions derived from experience and thoughtful analysis of observations. Contact James Bowen jamesbowen2017@gmail.com

About the Author

CEO, Experiential Simulations //

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